TRD Off-Road Premium - average price markup you've seen?

[alieske1]

Hello All,

Have an Ice Cap 4 Runner - TRD OFF ROAD PREMIUM coming in the next few days.

What is the average pricing / mark ups you have seen ?- … if any been looking at forums.

Dealership is adding all weather mats, clear coating (good for a year), wheel locks and lifetime oil changes . It’s a package they add for 2500.
Thoughts on this? Any other buyers have similar experience

Appreciate it…

 

[Trailhunter4R]

Bookmark and reference this holy grail thread:

2025 4Runner ALLOCATIONS LIST Spreadsheet (Gas & Hybrid) -- MSRP vs List Price, VIN, ETA, Ship Status, Dealer Hold Status

That's most of the nationwide available allocations and it shows if there's any price markup on each 4Runner. You'll be able to get a sense of what % of TRD Off-Road Premium are currently being marked up versus listed at MSRP sticker price. The lists are updated daily so it's super current market info.

 

[alieske1]

Yes I looked this over yesterday comparing prices …
I’ll Keep reviewing
Appreciate it

 

[4RunnerRL]

Average I’ve seen in my area are $2-5k. Some are higher at $8-10k. Some are straight dealer adjustments while some are BS dealership add-ons like cilajet, random lift kits, “protection packages” etc

This is on top of whatever options toyota build the ORP with.

 

[DustyLens]

I definitely wouldn't pay 2500 for things I absolutely positively don't want.

 

[MudBug64]

Effectively mark up, the TRD OPD has typically been $0. Usually you’ll see mark ups on Pros and Trailhunters.
Find a dealer that can guarantee you’ll get what you want and not filler extras.
I’m getting a TRD ORP with about $3k in options that I handpicked. Dealer has been great about showing me the buyer sheet with exactly what I’ll get and am happy with it.

 

[JR1]

Here in the Midwest (Missouri) they are selling at TSRP. The dealers are marking up the Pro and Trilhunters about 3K. I have yet to see any discounts off of TSRP. I paid TSRP and I’m ok with it.

 

[kinetic262]

MSRP should get a deal done. Especially if you have a trade, but even without one you shouldn't have to pay over MSRP.