TRD Off-Road Premium vs Sport Premium – Build Costs & Add-Ons

[jmald10]

Hey everyone,
I'm in the process of ordering a 2025 4Runner, but I'm torn between the TRD Off-Road Premium and the Sport Premium trims. I love the off-road capability of the TRD OR, but the Sport Premium’s smoother ride and looks are also appealing.
My dealership doesn’t have either in stock and quoted a 3–4 month wait for a custom build. They said they don’t do markups, which is great—but since they’re part of Southeast Toyota (SET), they said certain add-ons are required on every build, including:

• Toyoguard (maintenance + roadside assist)
• Clear Paint Protection
• All-Weather Floor Mats
• Phone Charging Cables

These optional additions total ~$1386, + ~$2580 (Taxes 3%, Doc fees $698, DMV fees $129).
These are not optional, and I haven’t been given an official out-the-door price yet because it depends on my final build, but it sounds like several thousand dollars extra ~ $5,500 above MSRP.
Is this normal for SET dealers? Has anyone been able to negotiate these off or go through a dealer in a different region to avoid them? And most importantly—what are your thoughts between the TRD Off-Road Premium vs Sport Premium?

 

[toyomoLC]

Hey everyone,
I'm in the process of ordering a 2025 4Runner, but I'm torn between the TRD Off-Road Premium and the Sport Premium trims. I love the off-road capability of the TRD OR, but the Sport Premium’s smoother ride and looks are also appealing.
My dealership doesn’t have either in stock and quoted a 3–4 month wait for a custom build. They said they don’t do markups, which is great—but since they’re part of Southeast Toyota (SET), they said certain add-ons are required on every build, including:

• Toyoguard (maintenance + roadside assist)
• Clear Paint Protection
• All-Weather Floor Mats
• Phone Charging Cables

These optional additions total ~$1386, + ~$2580 (Taxes 3%, Doc fees $698, DMV fees $129).
These are not optional, and I haven’t been given an official out-the-door price yet because it depends on my final build, but it sounds like several thousand dollars extra ~ $5,500 above MSRP.
Is this normal for SET dealers? Has anyone been able to negotiate these off or go through a dealer in a different region to avoid them? And most importantly—what are your thoughts between the TRD Off-Road Premium vs Sport Premium?

Would definitely opt for the TRD ORP. Both my wife’s 3rd Gen Taco & my 5th Gen 4R are ORPs. Happy with suspensions and crawl control & MTS.
My 2 local SET dealers both agreed to order me a 6th Gen TRD ORP without the extra SET garbage which I didn’t want. Actually had one secured through one of the dealers but decided to go with a low miles 2024 5th Gen instead.
6 months before I was able to order & buy a 2025 Signia, during the build phase, and withheld all SET ‘required’ add ons.
Just have to find a dealer willing to work with you. Having an established relationship of prior purchase and slowing demand due to high prices helps.

 

[jmald10]

I was originally set on preordering the TRD Off-Road Premium, but changed my mind after reading several threads here. I commute over 100 miles a day and don’t plan to do any serious off-roading, just occasional camping/fishing trips in NC and VA.
Now I’m leaning toward the Sport Premium for the smoother ride and better daily comfort. I am still searching and haven’t moved forward with the preordering yet.

 

[theo]

Hey everyone,
I'm in the process of ordering a 2025 4Runner, but I'm torn between the TRD Off-Road Premium and the Sport Premium trims. I love the off-road capability of the TRD OR, but the Sport Premium’s smoother ride and looks are also appealing.
My dealership doesn’t have either in stock and quoted a 3–4 month wait for a custom build. They said they don’t do markups, which is great—but since they’re part of Southeast Toyota (SET), they said certain add-ons are required on every build, including:

• Toyoguard (maintenance + roadside assist)
• Clear Paint Protection
• All-Weather Floor Mats
• Phone Charging Cables

These optional additions total ~$1386, + ~$2580 (Taxes 3%, Doc fees $698, DMV fees $129).
These are not optional, and I haven’t been given an official out-the-door price yet because it depends on my final build, but it sounds like several thousand dollars extra ~ $5,500 above MSRP.
Is this normal for SET dealers? Has anyone been able to negotiate these off or go through a dealer in a different region to avoid them? And most importantly—what are your thoughts between the TRD Off-Road Premium vs Sport Premium?

I was thinking about refinancing at another place. They look my paperwork and laughed. First was the dock feed $250.00 . I said what is a dock feed and how much it should be. They charge $49.00 and it for them doing the paperwork. Google vehicles dock feeds. Two oil change for $700.00 that crazy. Many dealers ship will paid for the first oil change. Taxes is 3% that very low for any city. Maybe no state taxes you live in.

 

[spyder40]

Toyota covers the first few oil changes as part of ToyotaCare

 

[jmald10]

I was thinking about refinancing at another place. They look my paperwork and laughed. First was the dock feed $250.00 . I said what is a dock feed and how much it should be. They charge $49.00 and it for them doing the paperwork. Google vehicles dock feeds. Two oil change for $700.00 that crazy. Many dealers ship will paid for the first oil change. Taxes is 3% that very low for any city. Maybe no state taxes you live in.

People seem to be paying the asking price without negotiating, which definitely keeps the demand and dealer confidence high. It makes it tougher for those of us trying to get a fair deal.
I got a call yesterday for a TRD OR Hybrid for almost 64K, without including fees or Taxes.
Waiting it out a few months, once income tax refund season winds down, demand might cool off a bit, and dealers may be more willing to negotiate or offer better incentives. I’m keeping an eye on allocations and staying patient for now, especially since I’m looking to avoid unnecessary markups and add-ons.