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Kroney70

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Thanks for sharing! I called one of my local dealers on the list (had it on their site as in transit) but are marking it up 5K. I already have one held at another dealer with no mark-up, so I'm sticking with my original $500 refundable hold. I was watching a YouTube video the other night where they were saying that the '24 (and possibly previous years) have all been selling for a significant number over MSRP and that in this individual's opinion, Toyota got smart and decided to jack the MSRP up instead of giving it to the dealers. Don't know how much truth there is in that but sounds logical. Would be curious if anyone knows that past years 4Runners typically would be sold over MSRP.
 

DocASim

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I called on the Trd pro in ice cap at Finley Toyota of Prescott, and they told me that they have a markup of $4995. I told him never mind.
 

Positronic

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I called on the Trd pro in ice cap at Finley Toyota of Prescott, and they told me that they have a markup of $4995. I told him never mind.
blows me away that dealers can add $5K markups with a straight face....and there's likely sales bro's out there that will find someone to pay it 🤔
 

DocASim

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blows me away that dealers can add $5K markups with a straight face....and there's likely sales bro's out there that will find someone to pay it 🤔
TRD Pro $72k plus tax is $77000. Add additional $5k plus tax is $83.5k. Sorry, not worth it in my opinion. To be upside down on a vehicle the minute you sign, is financial stupidity.
 
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Mudbath

Mudbath

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TRD Pro $72k plus tax is $77000. Add additional $5k plus tax is $83.5k. Sorry, not worth it in my opinion. To be upside down on a vehicle the minute you sign, is financial stupidity.
Any truck is going to be "plus tax" (unless you live in a no tax state) so that is irrelevant, but I like to think markups are on their way out. And 5k is pretty small, many dealers in the So Cal area are trying to sell TRD Pro 4Runners 77-79k, without tax. Ridiculous.
 
 



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