Introducing the 2024 Acura Integra Type S! On Sale in June

[David123!!!]

I found 2 dealers willing to sell at MSRP. I am number 1 at the first dealer and number 11 at the other. I think you can find dealers willing to sell at msrp if you look around. If demand is super high and inventory is scarce however, dealers will hold out for more. I am attracted to this car because I wanted a standard and not an automatic. Not much choice in that option out there and much of the offerings are closer to 100k so I am not balking at the 52k price tag at all. In the grand scheme of things, if I keep the car for 10 years then the cost spread is $500.00 a year assuming the car is 5k over what people think it should be. If it's only 3k over, then we are talking $300.00 per year. For someone interested in what this car offers, that price difference won't mean anything. If you don't care about the specifics in the new type s then you may choose to spend a touch less and get a different brand. IMHO

PS Also very disappointed in Raitis video today!

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[Ricochet48]

I found 2 dealers willing to sell at MSRP. I am number 1 at the first dealer and number 11 at the other. I think you can find dealers willing to sell at msrp if you look around. If demand is super high and inventory is scarce however, dealers will hold out for more. I am attracted to this car because I wanted a standard and not an automatic. Not much choice in that option out there and much of the offerings are closer to 100k so I am not balking at the 52k price tag at all. In the grand scheme of things, if I keep the car for 10 years then the cost spread is $500.00 a year assuming the car is 5k over what people think it should be. If it's only 3k over, then we are talking $300.00 per year. For someone interested in what this car offers, that price difference won't mean anything. If you don't care about the specifics in the new type s then you may choose to spend a touch less and get a different brand. IMHO

PS Also very disappointed in Raitis video today!

A lot of mental gymnastics here... Yes I would hope anyone that can afford this car (aka making $150K+ if they're responsible) can divide a $5K greed charge over 10 years.

Acura simply saw a gap in the market and priced according to what morons in the US would pay (remember it's much cheaper in Canada). If you want an adult looking, family-sized liftback, with a reliable engine and most importantly an engaging manual... it's basically your only option. The CTR's wing is still childish looking to 98% of professionals. Outside of Honda, the only other option is the Golf R, which I also think reminds me too much of a HS car (and most American's don't like that egg shape).

If you don't need as much space, but still a backseat that can fit a set of wheels, there's the RWD 86/BRZ. If you don't need a backseat you've got the Z & Supra (and used options like the Cayman, etc.). If you want power and a usable backseat, the M2 is an option but is much pricier.

If you don't need a manual, you have a LOT more options (which makes sense as they are like 1.5% of sales in the US). Notably there's the Audi S3/4, Benz CLA2/350, BMW M235i (FWD based), 230i, or my favorite the M240i. All of these come with much more features and AWD as an option. The profit margins on these are much less.

Once again, for the ITS you're straight up paying a lot more for the manual as there's not competition in that segment.

 

[optronix]

I figured he wasn’t going to be driving the ITS. He pointed out all the reason why the ITS shouldn’t be $52k as well. I imagine we will get the same sentiment from Topher and Tedward(both FL5 owners). Wonder how Acura will respond if that is the universal consensus and these sit on lots.

Yeah you can keep hoping they sit on lots, but I wouldn't count on it.

As they should. I wish everyone would get onboard with not paying dealer mark ups . The problem is that there are now people in the “wealthy” column buying these cars in addition to their super cars. This used to be the market for middle and lower class to buy affordable sporty cars since they couldn’t afford new Porsche 911 GT3’s.

Yeah but these same folks you're referencing probably aren't really falling into this category. They're going for Ram TRX's, Macans, RS6s, etc. I don't really see that type of buyer actively looking for a CTR/ITS specifically because of the manual transmission.

A lot of mental gymnastics here... Yes I would hope anyone that can afford this car (aka making $150K+ if they're responsible) can divide a $5K greed charge over 10 years.

Acura simply saw a gap in the market and priced according to what morons in the US would pay (remember it's much cheaper in Canada). If you want an adult looking, family-sized liftback, with a reliable engine and most importantly an engaging manual... it's basically your only option. The CTR's wing is still childish looking to 98% of professionals. Outside of Honda, the only other option is the Golf R, which I also think reminds me too much of a HS car (and most American's don't like that egg shape).

If you don't need as much space, but still a backseat that can fit a set of wheels, there's the RWD 86/BRZ. If you don't need a backseat you've got the Z & Supra (and used options like the Cayman, etc.). If you want power and a usable backseat, the M2 is an option but is much pricier.

If you don't need a manual, you have a LOT more options (which makes sense as they are like 1.5% of sales in the US). Notably there's the Audi S3/4, Benz CLA2/350, BMW M235i (FWD based), 230i, or my favorite the M240i. All of these come with much more features and AWD as an option. The profit margins on these are much less.

Once again, for the ITS you're straight up paying a lot more for the manual as there's not competition in that segment.

I'm willing to bet that 90% of CTR/ITS buyers are not making $150k+ a year...

All the rest of your points are spot on though. The ITS is almost completely unique in what it offers, which is why I'm pretty much locked in. I need a 4 door car with a manual, fun to drive and at least capable of surviving a few track day events a year, if not be somewhat competitive. From where I'm sitting it's pretty much this or the Golf R, or a used M3. The ITS is the most compelling so I don't mind the asking price.

There's still the element of not paying an ADM on principal though. I don't like the idea of paying a dealer for nothing more than the privilege of them selling me a car... but I also understand fundamental elements of capitalism and if there are people willing to pay more then the dealership has every right to hold out for that buyer. Things are worth what people will pay for them, it's as simple as that. So all the crying about the price is completely tired by now, anyone still complaining about the MSRP needs to shut up and move on. Frankly.

 

[TeggyTypeS]

In theory that may be the case but the reality is banks are cutting back handing out these loans with stupid LTV caused by ADM’s and people being buried in their cars. If they do end up sitting there it will be because of that. The first few months they will sell to all those people who have FOMO and those who have deep pockets. I don’t care either way, I want one but I’m also willing to wait because it’s a stupid time to finance a car with interest rates where they are.

 

[Grelco]

Waiting isn't a bad option, but if you're waiting for rates to come down for financing I think you need to be prepared to wait multiple years.

 

[TeggyTypeS]

Waiting isn't a bad option, but if you're waiting for rates to come down for financing I think you need to be prepared to wait multiple years.

I'm not worried about the interest rates, they will come down for autos especially as cars(not specifically the ITS) sit on lots. If they dont then it just gives me a longer time to save more money to put down.

 

[Ricochet48]

Yeah you can keep hoping they sit on lots, but I wouldn't count on it.



Yeah but these same folks you're referencing probably aren't really falling into this category. They're going for Ram TRX's, Macans, RS6s, etc. I don't really see that type of buyer actively looking for a CTR/ITS specifically because of the manual transmission.



I'm willing to bet that 90% of CTR/ITS buyers are not making $150k+ a year...

All the rest of your points are spot on though. The ITS is almost completely unique in what it offers, which is why I'm pretty much locked in. I need a 4 door car with a manual, fun to drive and at least capable of surviving a few track day events a year, if not be somewhat competitive. From where I'm sitting it's pretty much this or the Golf R, or a used M3. The ITS is the most compelling so I don't mind the asking price.

There's still the element of not paying an ADM on principal though. I don't like the idea of paying a dealer for nothing more than the privilege of them selling me a car... but I also understand fundamental elements of capitalism and if there are people willing to pay more then the dealership has every right to hold out for that buyer. Things are worth what people will pay for them, it's as simple as that. So all the crying about the price is completely tired by now, anyone still complaining about the MSRP needs to shut up and move on. Frankly.

All situations are different, but even assuming zero debt, if you buy a $52K car (which will be more after TTL, etc.) and don't make $150K, you're irresponsible (max out your IRA, 401K first fam). In the US people WAY overleverage themselves on cars. One should follow the 20/4/10 rule. Currently paying about 1% for my RSX-S haha.

I could never pay ADM in principal. You're spot on with the 'paying for the priveledge of them selling' to you framing.

Yup, I posted a price guess chart on the ITS fb group and maxed it at $50K as I felt there would be zero change, everyone guessed narrowly around $47K-$48K. Once I saw $52K (more than the way faster, more heavily optioned M240ix), I nope'd right out. Still very interested in the car itself as a RSX-S owner. Might be a used backup option down the road for a wife, we will see.

 

[MickleNoot]

...for a wife...

Do you have multiple?

 

[optronix]

Do you have multiple?

Nice catch.

It's just not a useful comparison to put the ITS against an M240i. No rear doors, no manual. I wish people would stop using that as a basis of comparison for the ITS pricing. People who are cross-shopping an M240i and an ITS are not the target buyers IMO.

There is TONS of value in something that stands out in the market, and the ITS does this on many levels.

The pricing is fair for the folks who will buy it, and I'm convinced (as well as Acura, clearly) that there will be plenty enough of them to meet their sales targets. That's all that really needs to be said, the naysayers are wasting their breath.

 

[Integra23]

Nice catch.

It's just not a useful comparison to put the ITS against an M240i. No rear doors, no manual. I wish people would stop using that as a basis of comparison for the ITS pricing. People who are cross-shopping an M240i and an ITS are not the target buyers IMO.

There is TONS of value in something that stands out in the market, and the ITS does this on many levels.

The pricing is fair for the folks who will buy it, and I'm convinced (as well as Acura, clearly) that there will be plenty enough of them to meet their sales targets. That's all that really needs to be said, the naysayers are wasting their breath.

If a M240i was an option for me I would just get the new mustang Dark horse or a supra.
Not sure why people compare 2 doors to a 4 door vehicle

 

[MickleNoot]

If a M240i was an option for me I would just get the new mustang Dark horse or a supra.
Not sure why people compare 2 doors to a 4 door vehicle

Same here. The Supra, regardless of all the hate, is an objectively great car and is extremely fast for its price, but I need usable back seats, and the manual cars are selling for around $70k currently. It's looking like the Darkhorse is going to be somewhere around the $70k mark as well, which is pretty nuts. 500hp, high-reving V8 is pretty enticing, though.

 

[Ricochet48]

Here we go again with the "I'm not cross-shopping these $52K cars, therefore nobody else is". I have that $ ready for an upgrade to my RSX-S to something faster and more 'adult'. I don't need the ITS level space at all or the manual... I would love the AWD (Chicago), sunroof, and 11.2s 1/4 of the M240ix though. If the ITS was $48K (or even cheaper like in Canada!) I would consider, but if it's more valuable to those with a VERY narrow subset of requirements, so be it, no loss to me (such is capitalism).

The Mustang gets terrible MPG (has a gas guzzler tax). Also there's a huge hick stereotype I would never get around. Honestly think it looks good, but could not consciously drive that.

The Supra is great (just add a $20 mod to stop the wind buffeting) as it's basically a sportier M240i now with stick available, but I need at least some sort of an emergency backseat (for women and children).

The Z is another comp to the Supra, but it based on a super old platform with a worse engine. To get the LSD trim you're basically at Supra pricing, so I would just got that route if I didn't need the back seat.

 

[Ricochet48]

Not sure why people compare 2 doors to a 4 door vehicle

The number of doors is irrelevant. It's the number of seats...

 

[MickleNoot]

Here we go again with the "I'm not cross-shopping these $52K cars, therefore nobody else is". I have that $ ready for an upgrade to my RSX-S to something faster and more 'adult'. I don't need the ITS level space at all or the manual... I would love the AWD (Chicago), sunroof, and 11.2s 1/4 of the M240ix though. If the ITS was $48K (or even cheaper like in Canada!) I would consider, but if it's more valuable to those with a VERY narrow subset of requirements, so be it, no loss to me (such is capitalism).

The Mustang gets terrible MPG (has a gas guzzler tax). Also there's a huge hick stereotype I would never get

around. Honestly think it looks good, but could not consciously drive that.

The Supra is great (just add a $20 mod to stop the wind buffeting) as it's basically a sportier M240i now with stick available, but I need at least some sort of an emergency backseat (for women and children).

The Z is another comp to the Supra, but it based on a super old platform with a worse engine. To get the LSD trim you're basically at Supra pricing, so I would just got that route if I didn't need the back seat.

Please tell me where I, or anybody else, made the assumption that nobody else will be cross shopping those vehicles. I'm just stating my own reasoning for why those cars don't make sense for my own personal needs, and that's how I'm interpreting others' statements. I see no reason to not cross shop whatever the hell interests you. I can absolutely see loads of people deciding between the M240i and the ITS, and frankly it makes a lot of sense, just not for me personally. Same with a Supra, Z, used M2, or even a minivan. If it makes sense to you, that's what matters.

 

[Grelco]

If you don't need the interior volume/cargo space/seats and don't care about the manual, then I agree the ITS isn't going to jump off the page for you..those items are what makes it special.

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