[Live Pics & Video Added!] 2024 Integra Type S Makes North American Debut at Rolex 24 Hours at Daytona 🏁

[Bzal1122]

I agree with the latter. On the other hand - in my area at least - my dealers are “saying” 10k markup on the CTR & that they haven’t marked up their Acura Type S models in the past yet. That would be estimated around the same price, heck, maybe even a few K less than the CTR due to the rarity/availability they say. I guess we’ll see soon enough when Acura releases pricing.

I do wonder how long until we get the next trickle of information. I think the CTR was announced around the same time but a full reveal did not happen until Mid Summer. But this car is basically already the same formula with more than likely 80-90% CTR parts, so I’m hoping this timeline is sped up a bit.

Sponsored

 

[submitaweasel]

I agree with the latter. On the other hand - in my area at least - my dealers are “saying” 10k markup on the CTR & that they haven’t marked up their Acura Type S models in the past yet. That would be estimated around the same price, heck, maybe even a few K less than the CTR due to the rarity/availability they say. I guess we’ll see soon enough when Acura releases pricing.

You have a point. I wasn't clear in what I meant. I wasn't including ADM when I said the Acura wouldn't cost less. I meant MSRP.

It could go along the same lines of the civic ST 6mt + ADM exceeding integra cost with integra at MSRP. Same situation landed me with the integra without even considering the civic.

 

[bpebler]

You have a point. I wasn't clear in what I meant. I wasn't including ADM when I said the Acura wouldn't cost less. I meant MSRP.

It could go along the same lines of the civic ST 6mt + ADM exceeding integra cost with integra at MSRP. Same situation landed me with the integra without even considering the civic.

I don’t blame ya. Since I never owned one, I was all on board the Civic train until the local dealers showed their ADM & they also forgot to get back to me when the time came. But I’m sure I’ll enjoy being back in an Integra more anyway. It certainly looks much better!

 

[jd2157]

Or maybe it's a prototype and the production model won't be a 100% clone. And also cost more than the CTR.

No way an Acura would cost less than a Honda.

Their prototypes, especially those in camo, tend to be virtually identical to the production models. I‘ll be very surprised if they aren’t tacked on… and that’s fine, adds some aggressiveness.

The price, just MSRP, is anyone’s guess. Lots of arguments why CTR will be higher... Type R > Type S, limited production, imported, track focused gear, etc. Lots why ITS will be higher, Acura > Honda, luxury features CTR won’t have, won’t have the ADM potential the CTR will so take more $$ upfront, etc. A Type R can be more than an Acura.

Then there’s what they should do. Price it <= CTR. Make it a better value than CTR, get people excited and in the showrooms. They need to see it as what ITS can do for the brand not how much they can make on the single vehicle… no matter how good it is it’ll be a low volume seller but those showroom visitors may be talked into a TLX or RDX/MDX while theyre around. They’ve called Integra the new halo car… it isn’t yet… but it sure as shit could be at the right price.

 

[VtecBuddy]

Then there’s what they should do. Price it <= CTR. Make it a better value than CTR, get people excited and in the showrooms. They need to see it as what ITS can do for the brand not how much they can make on the single vehicle… no matter how good it is it’ll be a low volume seller but those showroom visitors may be talked into a TLX or RDX/MDX while theyre around. They’ve called Integra the new halo car… it isn’t yet… but it sure as shit could be at the right price.

The upsell strategy works especially well with the manual-only. People hear hype about the ITS, go in to check it out, find out its a manual only, and end up leaving with a TLX Type S for a few grand more.

 

[Bzal1122]

The upsell strategy works especially well with the manual-only. People hear hype about the ITS, go in to check it out, find out its a manual only, and end up leaving with a TLX Type S for a few grand more.

Well , manufacturers and media would have you believe that manuals don’t sell , but GR Corolla’s , Type R’s/SI’s Tegs , 86/BRZ , GTI/R, blackwings , M3’s and soon M2’s with manuals are hard to get. First they don’t make enough , then enthusiasts seek the ones that are out , and dealers mark them up . At least that’s my take.

 

[bpebler]

Well , manufacturers and media would have you believe that manuals don’t sell , but GR Corolla’s , Type R’s/SI’s Tegs , 86/BRZ , GTI/R, blackwings , M3’s and soon M2’s with manuals are hard to get. First they don’t make enough , then enthusiasts seek the ones that are out , and dealers mark them up . At least that’s my take.

The salesman I was working with said that Acura had planned on about a 10% demand for manual transmission only later find out that there is over 70% demand, as far as out the door sales. That got me pretty excited to hear.

 

[jd2157]

Well , manufacturers and media would have you believe that manuals don’t sell , but GR Corolla’s , Type R’s/SI’s Tegs , 86/BRZ , GTI/R, blackwings , M3’s and soon M2’s with manuals are hard to get. First they don’t make enough , then enthusiasts seek the ones that are out , and dealers mark them up . At least that’s my take.

Manuals are a dying breed wrt the entire market but there’s still a market for them in fun to drive cars.

The “don’t make enough” seems to be something a lot of manufacturers have learned during covid. Make fewer cars, make most of them higher trim/margin models = higher profits… Honda has always kept low inventory and fewer trim levels/options but they’ve really embraced those strategies lately.

 

[BKK Jack]

Manuals are a dying breed wrt the entire market but there’s still a market for them in fun to drive cars.

The “don’t make enough” seems to be something a lot of manufacturers have learned during covid. Make fewer cars, make most of them higher trim/margin models = higher profits… Honda has always kept low inventory and fewer trim levels/options but they’ve really embraced those strategies lately.

The "sell fewer cars at higher profit margins" strategy is why Acura, Lexus, and Infinity were created as a result of the Reagan import tariffs. When the numbers they could import got cut, Japan Inc. needed to sell higher profit margin cars in the U.S. but knew Uhmurikans wouldn't pay that much for Hondas, Toyotas, and Nissans, so they created BS "luxury" brands and we lapped them up. I would say it was genius, but GM and Ford had been doing the same thing for years with Cadillac and Lincoln, respectively.

If you aren't asleep yet, a quick look at micro-economics tells you that when you artificially raise the cost of one segment of a market the cost of all goods in that market rise providing windfall profits to those not affected by the tariffs (domestic manufacturers). So, Reagan is partially responsibly responsible for my latest "Civic" costing over 500% more than the first one I bought in 1982.

 

[Nycvic]

I'd be amazed if they changed the body lines enough that its not swapable.

The front grill looks larger and more open for airflow in comparison. Headlights look the same. Honestly just seems like the real exterior changes are front/rear bumper, fenders on all four corners, as the rear doors due to the wider stance. I hope the engine hood remains the same. I really want that hood vent.

 

[VarmintCong]

The “don’t make enough” seems to be something a lot of manufacturers have learned during covid. Make fewer cars, make most of them higher trim/margin models = higher profits… Honda has always kept low inventory and fewer trim levels/options but they’ve really embraced those strategies lately.

Very true, I just saw an article saying exactly that, carmakers reduce production of lower trims/vehicles and make more top trims.

But this is out of date thinking, they will have to adjust to the new reality as the stock market bubble deflates, and the market demands lower cost vehicles.

Eventually the recession and stock market deflating will cause prices of cars like the Type R to come back down to earth, at least until they do another 2020 style money printing bonanza, and then car prices will go into orbit.

 

[BKK Jack]

Very true, I just saw an article saying exactly that, carmakers reduce production of lower trims/vehicles and make more top trims.

But this is out of date thinking, they will have to adjust to the new reality as the stock market bubble deflates, and the market demands lower cost vehicles.

Eventually the recession and stock market deflating will cause prices of cars like the Type R to come back down to earth, at least until they do another 2020 style money printing bonanza, and then car prices will go into orbit.

You're kidding, right? Have you seen the cost of your average SUcksV or PickemUp lately? High profit/low volume is the reason Acura, Lexus, and Infiniti were created in the 80's as Japan Inc's response to the Reagan import limits and tariffs. You're average dumbmurikan is more than happy putting their financial future at risk just so they can have the biggest, most expensive vehicle they can't afford.

Sponsored