MSRP Type S vs Marked up Type R?

[youCTR]

Sorry I may not have been clear—I’m talking specifically about FK8 and FL5 value, not speaking broadly into the ITR. Apples and oranges, in my opinion.

Seemed like this was a pretty CTR focused conversation.

You talked about Type-R heritage in the US.

Car enthusiasts are the ones that put value into this section of the market. Doesn't matter if it's Civic or not, we know what Type-R means, and how much the next guy with too much money is willing to pay for that marque.

And I brought up other examples of Acuras and Hondas to say that even if it's not a CTR/Type-R, there are others that hold their value well, so there's more data points from over the years to show how well they do in the second hand market for enthusiasts.

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[MrOhnoez]

I can't justify the 15k markup I keep seeing dealers do on the CTR.
I'd be willing to pay like 3k at most, the only thing I want from that car are the seats.
If I could find a CTR for cheaper than I'm getting the ITS, I would HIGHLY likely go that route.

 

[optronix]

You talked about Type-R heritage in the US.

Car enthusiasts are the ones that put value into this section of the market. Doesn't matter if it's Civic or not, we know what Type-R means, and how much the next guy with too much money is willing to pay for that marque.

And I brought up other examples of Acuras and Hondas to say that even if it's not a CTR/Type-R, there are others that hold their value well, so there's more data points from over the years to show how well they do in the second hand market for enthusiasts.

I agree with the enthusiast perception. I don't think it matters a whole lot to most people who care about the Type R badge; anyone who knows that badge knows what it represented and the only "real" Type R we got here was the Integra (with the wrong headlights )... but that didn't stop us from lusting after the cars from Japan.

I like that Honda Japan cares enough now to at least offer a Type R over here, and that this even extends to the development of an entire car in the Integra Type S to fit our market.

It is just a bit strange to me though that the Integra is not offered in any form in the Japanese market, but that's global business these days... still, the whole "made in Japan" part along with the badge prestige most definitely plays a role in those who would even give the CTR a second glance on the street.

Case in point, I was running into EXTREME headwind trying to convince my wife that paying $5k over for a Type R "was a good deal". And she is actually a car enthusiast... just not the same type of enthusiast that would ever think paying $5k over for anything is a good deal. I'd say most people would not know or care about seeing a Type R on the street, so would certainly wonder why anyone would be thrilled to pay $50k for a Civic.

In the end, for me, the allure of the badge was strong, but not strong enough to pull me away from an ITS even though it's gonna be about ~$6k difference from the Type R I could have had for $5k over, even at MSRP once you factor in accessories. To me, they nailed it on the Integra and it's a better fit for me personally to justify the added cost.

Now that I actually found a car.

 

[Azkyrie6]

Sorry for you, having to wait. I DID NOT pre-order one. I test drove at my local Acura dealership on Monday, July 3rd. It is a "Launch" edition with the dealer added accessories, many of which I wanted; the MSRP plus the added options from the dealer came to a total of $58,904. Here is the thing; I have the bronze wheels on the car but also have the black wheels in boxes that I will put all-season tires on for October - March. The summer tires will go back on for the warmer months.

I like the other items added to the car, but there was ZERO market adjustment. I called 9 different Acura dealers and my best deal was locally. With their added options they were asking $60,119, and I talked them down to $58,904. I put $25,000 down and financed $37,827. I declined the extended warranty and wanted nothing else from the dealership finance guy. Rates aren't great right now but I'll knock the rest out after a few investments settle.

I can't give my location right now, but down the road a bit in Louisville (KY) they had an identical "Launch Edition" but it was marked up to $78,000. Hard pass.

Here was my deal, purchased on July 7th.

MSRP - $52,595

Total Added Options:

1. Bronze Wheels - $2434 (Dealer) / $2186 (listed price on Acura.com)
2. Carbon Fiber Door Mirror Covers - $662 / $600
3. Type S Door Sill Illuminated Trim - $1002.50 / $460
4. Front illuminated A-mark emblem - $598 / $350
5. Gloss Black Rear A-mark emblem - $142 / $80
6. Gloss Black Type S emblems - $364 / $240
7. Premium Type S Floor Mats - $215 / $240
8. Type S Shift Knob (I had this removed as it was scratched and had the original put back on
9. Alcantara Steering Wheel - $508 / 400 (I have the leather wheel to use later once the Alcantara dies)
10. Carbon Fiber Tailgate Spoiler - $1213 / $950
11. Type S Valve Stem Covers - $44 / $29
12. Black Wheel Locks - $124 / $93

I ordered the back seat protectors and trunk tray as I will use the space in the back quite a bit. I also ordered the Splash Guards to keep crap from flinging up the sides of the car; I have another white car (1995 300ZX Twin Turbo) and the splash guard actually help.
I currently have 325 miles on the odometer. Next steps:
Monday - Windows tinted
Tuesday - Ceramic coating (will take a few days to get the car back due to curing and buffing, but the paint will look like wet glass when its finished).

Overall I love the car. Good luck to those who are seriously looking for one. Happy hunting.

Did they box up the stock oem accessories for you upon delivery? I asked the sales guy and he was unsure besides the extra set of rims and said he’d get back to me

 

[jmoncer]

All 4 wheels came in boxes. The other parts were wrapped in plastic.

 

[sfedai0]

I agree with the enthusiast perception. I don't think it matters a whole lot to most people who care about the Type R badge; anyone who knows that badge knows what it represented and the only "real" Type R we got here was the Integra (with the wrong headlights )... but that didn't stop us from lusting after the cars from Japan.

I like that Honda Japan cares enough now to at least offer a Type R over here, and that this even extends to the development of an entire car in the Integra Type S to fit our market.

It is just a bit strange to me though that the Integra is not offered in any form in the Japanese market, but that's global business these days... still, the whole "made in Japan" part along with the badge prestige most definitely plays a role in those who would even give the CTR a second glance on the street.

Case in point, I was running into EXTREME headwind trying to convince my wife that paying $5k over for a Type R "was a good deal". And she is actually a car enthusiast... just not the same type of enthusiast that would ever think paying $5k over for anything is a good deal. I'd say most people would not know or care about seeing a Type R on the street, so would certainly wonder why anyone would be thrilled to pay $50k for a Civic.

In the end, for me, the allure of the badge was strong, but not strong enough to pull me away from an ITS even though it's gonna be about ~$6k difference from the Type R I could have had for $5k over, even at MSRP once you factor in accessories. To me, they nailed it on the Integra and it's a better fit for me personally to justify the added cost.

Now that I actually found a car.

The thing is "made in Japan" no longer has the same cache it carried back in the '90s and early'00s. Global architecture and supply chains have made it obsolete. Back then, the OG ITR and CTR were fully made and assembled in JDM land.

 

[chenc544]

For me personally I was ready to pull the trigger on a $5k over Type-R from a local dealer a couple of weeks before I got the ITS. At the time I didn't have a very good lead on the ITS and was willing to do the CTR for under $50k. But of course the dealer pulled a bait and switch on me so I walk out of the dealership and swear never to do business with that franchise ever. At the end my patience paid off and I got lucky with an ITS at MSRP without accessories from an amazing out of state dealer. If given the option of a $50K CTR or $53k ITS today I think it would be a tough call. I think I would have still pick the ITS at $3k difference but if that gap is like $5k then CTR would have my vote.

 

[NoelPR]

In my case was my wife the one that pushed me to get the ITS.

I was set on getting a CTR but she wanted the ITS. For her the ITS looks like a 50K car the Civic doesn't even look like a 40K car.

Honestly, all I want is a super sport compact. The ITS fits that definition too.

 

[Ministry]

In my case was my wife the one that pushed me into get the ITS.

I was set on getting a CTR but she wanted the ITS. For her the ITS looks like a 50K car the Civic doesn't even look like a 40K car.

Honestly, all I want is a super sport compact. The ITS fits that definition too.

Not surprised. I found very little outside of enthusiast circles understands or 'gets' the Type R. Unfortunately many will never see anything beyond it being a winged civic. Having owned an FL5 for almost a year now I had to accept that people either get it or they don't with the majority being the latter. Of course we're all different and my experience may not align with everyone else.

On the flip side, it appears (still early) the Type S maybe the opposite. In enthusiast circles it's been called out as just a dressed up civic but has much more cachet to the general public. Pick your poison?

 

[optronix]

Not surprised. I found very little outside of enthusiast circles understands or 'gets' the Type R. Unfortunately many will never see anything beyond it being a winged civic. Having owned an FL5 for almost a year now I had to accept that people either get it or they don't with the majority being the latter. Of course we're all different and my experience may not align with everyone else.

On the flip side, it appears (still early) the Type S maybe the opposite. In enthusiast circles it's been called out as just a dressed up civic but has much more cachet to the general public. Pick your poison?

I agree with this take and will yet again invoke my wife as the voice of reason. She's super into cars, and has been since we met in the late 90s. She still just didn't "get" the Civic. I could have got her approval on the Civic at MSRP but she insisted not a penny over.

But she's thrilled about the ITS. She really likes it. And from what I can tell at least so far, most other people do too.

 

[Azkyrie6]

I agree with this take and will yet again invoke my wife as the voice of reason. She's super into cars, and has been since we met in the late 90s. She still just didn't "get" the Civic. I could have got her approval on the Civic at MSRP but she insisted not a penny over.

But she's thrilled about the ITS. She really likes it. And from what I can tell at least so far, most other people do too.

unexpectedly I’ve drawn a lot of attention from a wide range of people. Even had random strangers pull over and take pictures. I got the car just because I personally like it not thinking it would draw attention

 

[RUNN1N]

unexpectedly I’ve drawn a lot of attention from a wide range of people. Even had random strangers pull over and take pictures. I got the car just because I personally like it not thinking it would draw attention

Like @Ministry said, the ones who "get it" really do "get it" for the CTR and ITS, and they're probably pretty different groups with a small amount of overlap (me, said before anyone else could). They're both attention-seeking in their own ways, and the designers did a great job on each.

They're going to stand out more and more if new car buyers continue to flock toward SUVs and crossovers. Or vans. I seem to get stuck behind a Town & Country or Sienna 98% of the time. Ah, nothing like that faint sound of wastegate as I watch the person ahead of me drive their automatic minivan with both feet. The thrill of the open road.

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